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Up until recently the Christmas lights in Sevilla were turned on the night of the Inmaculada (December 8th) and turned off again for the season on the day of Los Reyes Magos (January 6th). I think it was about three years ago that the city council moved the date up to the last day of November because, at that time, there was a massive convention going on in town and apparently they wanted to create a festive atmosphere for the visitors. Since then the end of November has become the new “official” start of the Christmas season, moving it up about ten days, and each year more and more streets are being lit up.
I personally love the lights (well, except for the gaudy pink & purple display along Constitución) but I’m also glad to have a relatively short Christmas season here compared to the US, Canada and the UK. Makes it feel more special.